Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
May 26, 2017 by Jacob Baadsgaard
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.
May 26, 2017 by Kevin Lee
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
May 26, 2017 by Greg Sterling
Approach offers personalized offers without app-install requirement.
May 26, 2017 by Andy Taylor
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
May 26, 2017 by Barry Levine
Called Yodatai, she’s the latest attempt to make data accessible through conversation.
May 26, 2017 by Ginny Marvin
The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices.
May 26, 2017 by Danny Sullivan
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
May 26, 2017 by Barry Levine
As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.
May 26, 2017 by Seth Price
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.Special Offer:
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